Christmas has come to town four months early at the iconic department store, Liberty London. The countdown is officially on, Liberty has announced the return of its Christmas Shop taking over the 4th floor East Gallery in the Soho Flagship Store.
As expected, Liberty’s Christmas Shop will put a collection of eclectic baubles, curated food hall delights, decorative tree-toppers, Liberty print treats, and more on display for customers to enjoy. Catering to every style and personality, our bauble edit spans over 1,250 styles, each one hand-picked for their collection.
They’ll be bringing back some of their most popular themes with customers, including the traditional ‘Winter Garden’ featuring resilient yuletide creatures, berries and pine, aiming to bring a moment of escapism, calm and comfort. The ‘Great Antarctica’ space will display ethereal hues of whites, pinks and blues and it’s magical sea and land creatures.
'London City’, will pay homage to the place that Liberty calls home, celebrating the icons within our township; and the ’Cult Collectables’, have been curated to reflect the heart and energy of 2023, allowing every tree to twinkle with personality.
Included in their bauble collection, Liberty has specially curated a selection of limited-edition hand blown and decorated boxed baubles, alongside a new in-store only personalisation station. For the first time, customers will be able to choose from a selection of baubles before personalising with a name of their choice, to create a truly one-off gift to be treasured forever.
Julie Hassan, Head of Buying Fabric and Seasonal, said: “This year we’ve taken inspiration from our inimitable Grade II* listed building and the iconic cityscape surrounding us, bringing a collection of Liberty exclusive product and London inspired tree trim that is bigger than ever before. From hand-embroidered depictions of our store to decorations made from Liberty Fabric, we are so thrilled to bring an array of exclusives to the much-anticipated Christmas edit.”
You can visit Liberty London's website here.
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